Melissa Calder, Marketing Consultant in Salt Lake City on ReachCast by ReachLocal. Comment on the latest marketing news, swing by for tips and freebies.
Introducing the ReachLocal Mobile App, a mobile app that puts powerful marketing insights in the palm of your hand and enables you to stay connected to your campaign results wherever you go.
For iPhone
http://itunes.apple.com/app/reachlocal/id509183250?mt=8
or Android
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Your site speed is quickly becoming the number one factor in visitor engagement. No matter how great your product is or how well you position it online, people won’t wait. We’ve become a society of impatient, ADD consumers. Like it or not, visitors subconsciously compare your site with high-performance powerhouses like Amazon or The Huffington Post. They’ve become addicted to getting information quickly. Find Out More
These 3 tips on getting more customers, brought to you by Ad Profitability. You can read the full article Ring, Ring Anyone There? 3 Tips to Convert More Calls into Customers on the Add Profitability page.
Do you convert every caller into a customer? Nope. No one does. Sometimes you get junk calls and sometimes you give crappy responses. It happens, we're all human. Luckily, there are ways to improve your calls and get more customers.
Never Put People on Hold (longer than necessary)
I wish this rule could be “never ever put people on hold” but I understand that’s a little unreasonable. hold music triggers the inner Hulk in all of us to swell with rage. Blame Pavlov’s dog or who ever you’d like to blame, but customers are conditioned to despise hold music. It makes us feel ignored, unimportant, and irritable. That little hold button should be avoided as much as possible. Read More.
Don’t Let Valuable Calls go to Voicemail
Calls cost you money. Sometimes they cost you a lot of money!
Earlier this week AT&T ditched the Yellow Page part of their business, selling off the majority stake to Cerberus Capital Management. The only surprising part of this story was that an investment firm was willing to buy into this declining business. Last year AT&T had to take a $2.9 Billion write-down on the Yellow Page aspect of their business, that single write-down was worth more than the $950 million they received for selling out this year.
What does this news have to do with your business? Well, it's a sign of the times: another nail in the coffin for a dying industry. The trouble is - you may have brought in a good amount of business with Yellow Page advertising. You might even have built your business by dominating the Yellow Page listings. But, now that the era is ending it's time to consider alternatives. After all, you still need business and you need advertising that delivers results.
So what's your Yellow Page exit strategy? It depends on your target market. If you're trying to attract millennials, you might want to reconsider spending anything in the Yellow Pages but if you have an older audience you could start planning a longer three-year exit plan. It really depends on how much value you're still getting.
There is one thing all local business will miss with the end of the Yellow Page era - Simplicity! It was much easier to design an ad and pay a set fee every month to be listed prominently in your category. Now a ton of acronyms and internet phrases are being thrown at you: SEO, SEM, social media, mobile, banner, web design, reviews. On and on. Exhausting, and ever-changing it might be, but it's time to plan for the future. It's time to get and keep the most business you can in a technology driven society.
I can help! Contact Melissa
As my mom was introducing me to her old college friends over the weekend I realized online marketing shouldn't be brain surgery. Understanding how to get in front of local customers should be easy.
Local customers are searching for your business online. There are two ways to show up in search results: organic listings and paid listings. ReachLocal has the best platform for optimizing paid listings based on technology. The technology makes sure your money is being spent on the keywords bringing you phone calls and web events.
Yeah simplicity! Local Customers -> Searching Online -> Technology -> More Calls. That's how ReachLocal can help your business.
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